Despite the growing societal support for the body-positive movement, brands like Brandy Melville continue to enforce exclusionary fashion norms with their one-size-fits-all sizing. While the industry increasingly celebrates inclusivity, the retailer’s limited sizing caters to narrow beauty standards, drawing criticism for alienating teens who don’t conform to its idealized body type.

Clinical psychologists and experts in the fashion industry argue that such practices perpetuate harmful messages about self-worth and appearance, particularly among young women. Meanwhile, Brandy Melville’s enduring popularity raises questions about the disconnect between progress in the body-positive movement and consumer behavior.

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@nyu_ajo Brandy Melville’s one-size-fits-all legacy has shaped more than just wardrobes but it’s shaped how young women view themselves. Clinical psychologists and stylists, break down how the brand stays successful while reinforcing harmful standards of beauty. The impact of body image and inclusivity is impossible to ignore. #BodyPositivity #OneSizeFitsAll #FashionInclusivity ♬ original sound – American Journalism Online