April 5, 2022
Netflix and chill, or Netflix and bills?
The streaming giant is starting to charge subscribers for sharing passwords with members outside their households.
Despite Netflix’s CEO, Reed Hastings, actively encouraging password sharing in the past – with the belief that doing so would lead to future subscribers – the company now says that the action has led to “confusion about when and how Netflix can be shared.”
Netflix also wants to ensure that those shares are being turned into subscribers, especially following a 37% dip in its stock over the last three months.
For now, the streaming service is testing two password features in three countries, Chile, Peru and Costa Rica before moving to the U.S.
Netflix says new features will include:
- Add an Extra Member: Members on the standard and premium plans will be able to add sub accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, login and password .
- Transfer Profile to a New Account: Members on the basic, standard, and premium plans will be able to transfer their data to a new account or an Extra Member sub account.
Netflix has already increased its prices to $15.99 for Standard and $19.99 for Premium accounts.
In a statement, Netflix said “We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.”