This quintessential Filipino flavor is taking over the food scene. But for Filipino Americans, ube is more than just a new trend. “My 10 year old self would be like jaw dropped because I just never felt super cool as a Filipino, “ says Merlinda Garma, Hawaii criminal defense lawyer and TV host. “It’s like, ‘oh my gosh’, the awakening for my sense of self as a Filipino American.” In ube, the forerunners of Asian American history are finally having their moment.
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