Beverly Hills’ iconic Rodeo Drive has been historically known as one of the most expensive streets on the planet.
With high priced stores from Prada to Chanel, the strip has been featured in film and television, music, sports, and high fashion runway events like Balenciaga. Fred Hayman, known as the “father of Beverly Hills”, opened up Giorgio Beverly Hills in 1961, making it “The Drive’s” first high-end boutique, setting the tone for generations to come.
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