Beverly Hills’ iconic Rodeo Drive has been historically known as one of the most expensive streets on the planet.
With high priced stores from Prada to Chanel, the strip has been featured in film and television, music, sports, and high fashion runway events like Balenciaga. Fred Hayman, known as the “father of Beverly Hills”, opened up Giorgio Beverly Hills in 1961, making it “The Drive’s” first high-end boutique, setting the tone for generations to come.
Related Posts
December 8, 2025
Filling the Void: Gen Z and the Myth of Beauty
“They send me pictures of their faces with a filter that alters their features and say, ‘I want to look like this.'”
October 27, 2025
Author Antoine Gregory on Preserving the Legacy of André Leon Talley
“I wanted people to understand that clothing lives too," the author says.