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influencer marketing

May 16, 2023

Crypto Firm SafeMoon and Celebrity Endorsers Sued for Alleged Misrepresentation

The suit claims Gen Z entrepreneur John Karony used the social media profiles of public figures like Jake Paul to generate hype surrounding SafeMoon's cryptocurrency.

By Jennie Mazur Jones

man holds tiktok plaque from TikTok in front of a red car

February 7, 2022

Content Houses Are Going Industrial: Behind the Scenes of Social Media’s Biggest Trend

Until one method proves to generate the best result, every model of the content house will keep creating content and we’ll keep consuming it.

By Alex West